The first agent didn't provide any feedback from inspections, let alone deliver their promise of a quick sale. We had to chase them to get feedback continuously. They gave us the ‘market price’ at our first meeting, but within 2 weeks of the property being on the market, pushed repeatedly for more than 10% in the asking price.
However, we’ve learnt a lesson about managing agents and expectations. Agents are sales people and want your business. Our expectations in this case were set by them more than past experience, as we have not sold property in the UK before.
Our process in this case was as follows:-
- we got 3 agents to value the property and discuss sale process and fees;
- used the price average of the 3 valuations as our advertised asking price;
- we then chose the agency that followed up most promptly (thinking this was important and all 3 agents gave us the exact same spiel).
- The intention was to set the price high and review web traffic and interest after 2 weeks, then if necessary drop the asking price.
We also wanted to highlight the garage.
The first agent, Huxtable Estates, had to be chased and chased to update the website and highlight the garage (no mention or photos initially). Then after 2 weeks we expected their agreed review, but we also had to chase. At this point they wanted to drop the price by £10k, which is crazy. Their own initial valuation and the other agents valuations made this questionable. We dropped the price, by £3k and decided that if they didn't sell it we would move to another agency after the end of the contract. The mistake here was not providing notice of this intention as per the terms of their contract. We had to let them keep it for the extra 2 weeks notice after the 8 weeks.
After the notice period ended we could quickly move to one of the other agents we had value the property. It has been an amazing experience so far with the new agent. With regular calls and emails with feedback and an automated email notifying us of inspections. We have dropped the price further after 2 weeks. We are now £5k below the GDV provided by the sourcing agent. And we will get the best value the street has to offer.
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